100%

100% is an iconic brand born in motocross and now a staple in the cycling world. Known for its premium helmets, goggles, gloves, and protective gear, it equips mountain bike, road, and gravel enthusiasts with a smart mix of performance, comfort, and style. Inspired by its slogan “How Much Effort Do You Give?”, 100% supports top athletes and continually pushes the boundaries of innovation to deliver the best for demanding cyclists.

Discover the 100% brand, a global leader in premium cycling gear. Helmets, eyewear, gloves, and protective gear: this American brand supports enthusiasts across mountain biking, gravel, and road cycling, with one goal—to push the limits of performance.

RIDE 100% is a brand that began in the motocross world in the early 1980s. A symbol of performance and pushing your limits, it was relaunched in 2010 by French founders Marc Blanchard and Ludo Boinnard of ONE INDUSTRIES. This revival marked the beginning of a new era combining design, technology, and a passion for sports.

After quickly winning over the goggle market in competition with Oakley, 100% decided to broaden its horizons and bring its slogan to life: “How Much Effort Do You Give?” The brand then developed a complete range for mountain biking, BMX, and road cycling, confirming its ambition to become a leader in premium cycling gear.

With extensive research and development, 100% now offers body armor, helmets, eyewear, gloves, and technical apparel that combine performance, comfort, and style. The Aircraft 2 helmet perfectly illustrates this commitment to safety and innovation and showcases the brand’s expertise.

Top athletes trust 100%: Loïc Bruni (multiple mountain bike world champion), Peter Sagan (seven-time Tour de France green jersey winner), and Pau Capell (Ultra-Trail du Mont-Blanc winner). Their success reflects the versatility and passion of 100%, now fully focused on outdoor sports.

From enduro trails to mountain roads and gravel paths, 100% supports the most demanding cyclists with innovative, comfortable, and stylish gear. Ride with 100% and make every ride count.