Article detailing how we collect, process, and protect your personal data, and how you can access it to exercise your rights.
PureBike is committed to effectively protecting your privacy and personal data, and is now strengthening its level of protection in accordance with the new European standards introduced by the General Data Protection Regulation (GDPR), which comes into effect on May 25, 2018.
The article below describes how we collect, store, protect, and potentially share your personal data through our various services or with third parties. It also describes how you can access your data and exercise your rights to modify or delete it.
We will use the terms “we,” “our,” and “us” to refer to PureBike and the terms “you,” “your,” and “yours” to refer to anyone covered by this article.
WHAT INFORMATION DO WE COLLECT?
Data you provide to us: This is information that allows us to identify you as an individual (natural person) and that we collect when you use our services.
- Your first and last name, address, phone number, and email address, which are required to create your customer account and deliver your order.
- Data about products added to your wish list or used to save a cart.
- Content you post when you interact with our website by sharing feedback about the quality of our services, asking a question about a product, or posting a review through the designated forms.
- In some cases, you may be asked to provide additional information, such as your age, gender, and favorite interests, in response to various requests that help us get to know you better (surveys, updates to information in your customer account, etc.).
- Partial payment card details used to process your payment: payment method, card type, and part of your credit card number. This data is fully encrypted and secured through the SSL process provided by our partner System Pay from Banque Populaire, and we never have access to your complete credit card details.
Data we collect automatically: This is data we collect when you visit our website or create an account.
- Technical data such as your IP address, the type of device used to access our website (computer, smartphone, tablet, etc.), the operating system used, your screen resolution, your geolocation, and your login information.
- Browsing information such as the URLs (Uniform Resource Locators) you visit and lists of products you view, add to your cart, or add to your wish list. We also collect data to improve the usability of our website, such as page load times, browsing behavior (clicks), visit duration, number of visits, and the websites that referred you to PureBike.
- Data about your communication preferences with our services and your advertising preferences.
- Geolocation data when supported by the device you use (smartphone) and when you have enabled this feature in your mobile device's general settings.
Data we collect using cookies and Google Analytics: Cookies are files provided by your web browser and stored on your hard drive. They allow us to recognize you each time you visit a website and provide you with a pleasant browsing experience.
- Like most websites today, we use cookies to identify you quickly, keep your session active, and evaluate the performance of our ads and marketing activities. These cookies improve your browsing experience and make it easier to interact with our services. You can disable cookies in your browser at any time, but this will significantly affect your browsing experience and prevent you from using some of our services. Since most of these are session cookies, they are anonymized, and their contents can be deleted at any time by deleting the cookies in your browser.
- We use Google Analytics and its cookies to analyze how you use our website. This data is anonymized and cannot be used to identify you. You can disable Google Analytics cookies at any time in your browser settings or by using the following link https://support.google.com/analytics/answer/181881?hl=fr
Data collected from other sources: This is information we collect from other websites we may manage or from other third parties.
- In particular, we may collect demographic or other data from other websites we manage or from other third parties with whom we work closely (shipping companies, online payment services, technical service providers, statistical services, etc.).
- Social media: Social networking sites may automatically make some of your personal data available to us. This data may include your interests, content you have viewed or liked, your advertising preferences, etc. You can manage the data we have access to at any time by configuring the privacy settings of each of these social networks.
HOW WE USE YOUR PERSONAL DATA
We use your personal data to fulfill the contract you have entered into with us.
- When processing your payment, we may use your personal data to prevent fraud or other illegal activity.
- We may contact you about your account and related services to request additional information, resolve a dispute, or provide information we believe is important (for example, a product recall).
- Your personal data also allows us to keep you informed about the status of your order through various notifications (order confirmation, preparation, shipping, tracking link, etc.).
- It allows us to deliver your order in the best possible conditions.
- It also allows us to efficiently manage the rights you may be entitled to after making a purchase from us: warranty claims, right of withdrawal, returns, etc.
We use your personal data for statistical purposes and to improve our services.
- When a user encounters problems while browsing our website (for example, if they are unable to place an order or have difficulty creating an account), we collect the associated data to analyze the causes and improve the quality of our services.
- We also process user data to provide personalized advertising.
- We measure the performance of our marketing campaigns to improve them and provide you with the most interesting content possible.
- For any purchase made on our website www.purebike.fr, Avis Vérifiés may contact you to collect your feedback about the quality of our services.
With your consent, we may send you:
- Our news and marketing information via a newsletter. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of each newsletter or by contacting us directly at pureinfo@purebike.fr
- Back-in-stock notifications for products you signed up to be notified about.
- Various promotional offers via SMS. You can unsubscribe at any time through your customer account settings or by emailing us at pureinfo@purebike.fr
CONTROL OF AND ACCESS TO YOUR PERSONAL DATA
- You can access and correct the personal data you have chosen to share with us at any time by logging in to your customer account or emailing us at pureinfo@purebike.fr. We also encourage you to correct any inaccurate information to facilitate the delivery of the various services we offer (shipping, notifications, etc.).
- You can also choose how we communicate with you and which notifications you wish to receive through your customer account (order confirmation, preparation, shipping, etc.).
- If you wish to subscribe or unsubscribe from our newsletter, you can do so through your customer account settings or by clicking the link at the bottom of each newsletter.
- You can request the complete deletion of your personal data and the closure of your account by emailing us at pureinfo@purebike.fr. If you request the complete deletion of your data or the closure of your customer account, you may no longer have access to all of our services. In addition, in some cases, all of your personal data cannot be deleted because it is subject to applicable laws. This includes data used for billing or important data that may be requested as part of legal proceedings (IP address, first and last name, mailing address, email address, phone number, etc.).
- You can request information at any time about how we process your personal data. When we process your data, you can request access to it as well as information about the purpose of processing, the data category, the third parties with whom we share the data, and how long we retain it.
- You have the right at any time to request all the personal data you have provided in a structured, standard, machine-readable format.
SHARING YOUR PERSONAL DATA
We may share your personal data with the following third parties for the following reasons:
- Service providers such as shipping companies: We share your first and last name, address, phone number, and email address with them so they can deliver your order and provide all related services (sending a delivery tracking link by email and notifications about its progress).
- Financial partners (Paypal, Choozeo, Systempay, Yesbycash, Alma): We may share your personal data with them to prevent fraud or illegal activity.
- Customer review partners (Avis Vérifiés): We share your email address, first and last name with them so they can invite you to share your feedback about the quality of our services.
- Partners that provide us with software or applications used on our website so we can identify you more quickly when you contact our services.
- Judicial authorities in response to a lawful request for access to your personal data.
HOW LONG WE KEEP YOUR PERSONAL DATA
- How long we keep your personal data depends on the purpose for which it is retained. Several factors affect how long this data is kept (statistics, improving our website's performance, billing).
- Please note that longer data retention periods may be required by applicable law or similar obligations.
SECURITY OF YOUR PERSONAL DATA
First, please note that no computer system is 100% reliable, and you provide us with your personal data with this understanding. Once you have provided us with your personal data, we do everything possible to secure it and prevent any unauthorized disclosure, modification, or use. It is stored on secure servers protected by various safeguards, such as encryption and firewalls.
CONTACT US ABOUT THIS PRIVACY POLICY AND THE PROTECTION OF PERSONAL DATA
If you have any questions about your personal data or our privacy policy, you can contact us using the following information:
PureBike
Personal Data Management
17 Avenue de Blossac
79400 St Maixent l'Ecole
France
Email: pureinfo@purebike.fr
Phone: +33 (0)9 72 29 11 33
CHANGES TO THIS PRIVACY POLICY
Purebike reserves the right to modify this privacy policy at any time to meet new regulatory, legal, or operational requirements. If this happens, we will publish details of the changes below. Where applicable, we may email you details of these changes so that you can approve them.