Less guesswork, more millimeter-perfect precision

Why choose the ID Match Bikelab system at PureBike?

Traditional bike fitting often relies on the expert's eye. At PureBike, we've chosen third-generation bike fitting: an AI-assisted system that turns how you feel into scientific data.

With our Bikelab Professional lab (the most complete setup in the range), we eliminate human error to ensure a position optimized for comfort, efficiency, and pure performance. Knee pain, stiff neck, or numbness... Why put up with discomfort on your bike? At PureBike, we believe riders shouldn't have to adapt to their bikes—the bikes should adapt to them.

We're one of only two centers in Nouvelle-Aquitaine equipped with ID Match BikeLab technology, the world's most advanced bike fitting system. No eye-balling here: we use scientific algorithms and 3D analysis to find your perfect position.

Bike fitting: Dynamic AI-powered analysis

Our lab is a "Plug & Play" ecosystem where every movement is tracked with markerless technology.

  • Automated smart bike: The mechatronic simulator adjusts in real time as you pedal. It automatically suggests the ideal position based on movement analysis.
  • Markerless technology: A 3D camera tracks your joints without sticking sensors to your body, giving you complete freedom of movement.
  • "Health history" module: We add your medical history and current pain points to the software for highly personalized results.
  • Find your ideal gear: The system doesn't just adjust your bike—it identifies the ideal size for your future frame and handlebar, as well as the saddle model that suits your body.

Premium Foot Fitting: The science of power transfer

Your foot is the only link between your legs and the wheel. Poor alignment can cost you 20% of your power and increase your risk of knee injuries.

  • Laser alignment: We use a laser-guided system to map the exact balance point of your foot directly onto the insole.
  • Under-load analysis: With the Premium Foot Kit, we analyze how your foot actually behaves under pedaling pressure.
  • Position correction (Cleat Wedges & Tiltmeter): Using precise goniometry tools, we correct cleat angles to keep your knee stable and perfectly aligned.
  • Custom footbed: We determine whether you need specialized insoles to maximize your contact area and comfort.

The "Set-Up System": From the simulator to your bike

The fit doesn't end at the simulator. With the Set-Up System, we transfer the ideal measurements from the Smart Bike directly to your personal bike with surgical precision.

For every riding style and every goal

Whether you want to put down more watts on a road bike or a gravel bike, eliminate back pain on your mountain bike, or optimize your aero position for triathlon, ID Match offers protocols tailored to each discipline.

What to expect during your session

Plan on 2 to 3 hours (allow half a day so you don't feel rushed) for a complete, start-to-finish fit:

STEP 1. Consultation & assessment:

We'll discuss your riding, medical history, and any pain you may have.

STEP 2. Anthropometric measurements:

Analysis of your body proportions and flexibility.

STEP 3. Dynamic analysis:

Time on the Smart Bike simulator to optimize your efficiency and comfort.

STEP 4. Cleat adjustment:

Laser positioning of your cleats on new shoes (or purchase new cleats at the shop).

STEP 5. Final report:

You'll leave with a printed and digital fit report, including precise measurements for your current or future bike.

STEP 6. What to bring:

Your bike, shoes, cycling kit (a close-fitting jersey is best for the 3D camera), and a change of clothes.

Ready to rediscover your bike?

Don't let a poor riding position ruin your enjoyment or hold back your performance. Patrick, our certified ID Match expert, can help you at the shop with a session that will change the way you ride.

Appointments required: 
📞 09 72 29 11 33
✉️ pureinfo@purebike.fr

Want to take it further? 

Now that you and your bike are working as one, make sure your gear performs as well as you do. Discover our Fox Service Center expertise, or come test the latest bikes at our Mondraker Test Center during our Afterwork rides!