Formula offers premium brakes, suspension, and wheels for mountain biking, enduro, trail, and gravel. Italian engineering delivers performance and control.
Formula is an Italian brand of high-performance bike components, specializing in braking systems, suspension, and wheels for mountain biking, enduro, and gravel. Based in Prato, it combines precision engineering with racing experience to deliver reliable, effective solutions.
The Formula lineup includes disc brakes (Cura series), suspension forks (Selva), premium wheels, and compatible accessories, designed for demanding riders on technical terrain. Its products are known for their stopping power, adjustability, and “Made in Italy” craftsmanship.
Choosing Formula means choosing a brand that puts control, durability, and performance at the heart of the riding experience. Shop the full lineup at PureBike and equip your build with premium components.
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